F&A Websites Get Redesigned and Reimagined
F&A had dozens of sites under its umbrella of business functions. Many of them were internal, but many of them also were public facing and of importance to the public audiences of students, staff and faculty.
The sites were nonresponsive, meaning they were not built with mobile first in mind, which is now standard. The sites also lacked consistency across the different F&A units.
Part of the desire to upgrade the sites was that F&A was making changes in its organization and had brought in Allison Reid as the new Executive Director of Communications and Marketing. She wanted to accelerate the process of getting the websites in shape and modernized even before building her staff. ITS Digital Services tackled Phase 1: managing the migration in advance of an F&A developer being hired. In Phase 2, F&A took over the final portion of the migration.
What was the vision for the new website design and functionality?
ITS Digital Services moved the F&A sites to WordPress, the Web publishing and hosting system that ITS Digital Services offers the campus. WordPress is flexible, scalable and easy to use. With WordPress, it’s also easier to share responsibilities among editors and multiple people across a unit, if necessary.
Digital Services used Heelium, the default theme for campus, to improve F&A’s design and branding, and then tweaked it to give the new family of sites its own unique look.